Edge-mounted LEDs allow BRAVIA televisions to have a thinner side profile while providing better colour contrast to pictures. Its high energy efficiency also means less energy is used when compared with traditional fluorescent tubes.
By replacing the thin layer of air between the LCD panel and the front glass with a specially-formulated dark resin, reflections are minimised and contrast and brightness are increased. This resin also provides a suitably dark background for producing rich and vibrant pictures, even in a well-lit room, and enhances the BRAVIA television's Monolithic Design concept by making the television appear to be a seamless black monolith when the screen is switched off. Plus, for the new range of BRAVIA televisions, Gorilla® Glass is used to increase the strength of the screen at a molecular level while simultaneously enabling it to be thinner and lighter than ever before.
Sony's latest Motionflow™ technology utilises all the features that made its predecessors industry leaders in motion blur reduction, as well as a few new advances. These include a 4-times speed play which inserts 3 additional frames between images, and a choice of "Clear" or "Clear Plus" mode which uses a line scan method to reduce blur and shortens the apparent response time of the liquid crystal respectively.